MaximBet has agreed a deal to use Genius Sports’ NFL product suite, which includes the league’s official real-time statistics and data.
As the new NFL season prepares to kick off, MaximBet now has access to some of the most up-to-date data on offer; something it will use to enhance its offering in the US market.
The betting operator says it’ll provide its PreMatch, LiveData, Next Gen Stats (NGS) and LiveTrading solutions across the NFL – as well as other competitions such as NASCAR, the Premier League and basketball.
The NFL data now employed by MaximBet is reportedly used by 97% of the betting market in the US, while the partnership also covers MAC Football.