:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/72023102/1470062807.0.jpg "LIV Golf TV ratings: Statistically, no one watched tour stop in Mexico last week")
We are in the golden age of television rights for sports leagues and entities across the world. Because live sports is something that requires viewers to watch as the action happens, as opposed to from the DVR or on-demand nature of something on Netflix or Hulu, advertisers have flooded pro sports globally with massive rates that have led to the increased value of leagues and teams everywhere.
And then there is LIV Golf, who just signed a no-cash guarantee deal with the somewhat-difficult-to-find CW Network. But to be fair, LIV and CW added 14 stations on non-CW channels in major markets, so coverage isn't really that much of an issue here. And their first week out of the box on American television?
It's, uh, not great!
LIV Golf's season debut on The CW averaged a 0.18 rating and less than 300,000 viewers.
“World's Funniest Animals” and a rerun of “Masters of Illusion” outdrew LIV. pic.twitter.com/5Dv5akuhAc
– Front Office Sports (@FOS) February 28, 2023