Southland Casino Hotel launched its Betly Sportsbook in Tennessee on Monday, marking the 10th mobile sportsbook to go live in the state since legal sports betting went live on Nov. 1, 2020. Southland, which is located in West Memphis, Arkansas, made Betly Sportsbook available to Arkansans earlier this year, and the sportsbook is also available in West Virginia.'
Gamewise, a joint venture between Southland's parent company Delaware North and sports betting partner GAMING1, created the technology for Betly that is used in Tennessee and Arkansas. Delaware North operates the Betly Sportsbook in West Virginia.
“Tennessee is an exciting market to continue our growth after the immense success earlier this year in Arkansas,” Victor Araneda, GAMING1's chief business development officer, said in a press release. “We’re proud to see our technology performing so well in the United States and look forward to continually improving our app’s functionality. We strongly believe in the value our omni-channel partnership with Delaware North will provide Tennessee bettors.”
Tennessee adding operators
Mary Beth Thomas, the executive director of the Tennessee Sports Wagering Advisory Council, began her tenure at the SWAC in November of 2021. She was tasked with taking over regulatory duties from the state lottery, as the SWAC officially became Tennessee's sports betting regulator on Jan. 1, 2022.'