It appears DraftKings will re-launch its early win promotion for the NBA this upcoming season.
The promo allows users to get their moneyline wagers paid out automatically if the team you bet on'goes up by a certain amount of points — usually 10 — at any time during the game.
The sportsbook ran the promotion for the first two weeks of the NFL season and paid out a total of $75 million. But betting handle increased substantially, and that $75 million metric does not account for how much users subsequently lost with their promotional winnings, nor does it factor in any potential increase in app engagement or retention.
The Action Network caught wind of the promotion’s potential return through the Apple App Store. In its most recent update, DraftKings lists a number of new features set up for the NBA season, including “Quick Parlay” and “Flash Bet Bonus” items.