IMG Arena has signed a deal to secure the exclusive worldwide betting data and streaming rights for the British Basketball League (BBL).
The multi-year agreement includes BBL’s domestic UK betting streaming rights, and marks the first time that the data and streaming rights have been packaged together. It will cover the 10 franchise-strong BBL Championship, the end-of-season BBL Play-offs, and knockout competitions, the BBL Cup and BBL Trophy.
“Basketball is a sport that we are incredibly passionate about and committed to helping grow its global reach,” said Mark Wrigley, Senior Director, Rights at IMG Arena.
“The BBL and its competitions are an exciting addition to our portfolio, increasing our offering of premier-level basketball from key territories around the world.”