For Pete Smaluck, it all started with a pack of baseball cards.
The founder of props.cash, an education and resource tool that helps sports bettors make better player prop wagers using relevant analytics, grew up in a sports-loving household.
His father’s passion for local sports teams in and around the Canadian province of Ontario, such as the Buffalo Bills, Toronto Blue Jays, and Toronto Maple Leafs, quickly rubbed off on Smaluck and his brothers, who collectively descended with their father down the path of sports fandom.
Smaluck grew up playing all kinds of competitive sports — baseball, hockey and high school football — but he and his brothers also discovered baseball cards. Collecting these cards quickly became a passion for Smaluck, who became infatuated with the numbers side of baseball.
“We got obsessed with the player stats on the back of the baseball cards,” Smaluck told .”My brothers were even into sports more than I was. I just had the computer gene, the nerd gene. The stats on the back of baseball cards, I can attribute them to my initial interest in mathematics overall.”
Fast forward many years, and Smaluck has now found his new passion project that uniquely combines his interests in mathematics and sports betting: props.cash.
With nearly 48,000 Twitter followers and thousands of monthly subscribers, Smaluck has built the platform into a valued industry tool in just a year and half since becoming incorporated. The company focused on sports betting education has grown to include 10 employees, prompting the move to a new office in Hamilton, Ontario.
His product is not affiliated with any sportsbooks, and it provides bettors with a fast and easy way to find prop betting data for a $20/month subscription fee.
“Our best customers will be responsible gamblers who can afford long-term bankroll,” Smaluck explained.