GeoComply has undertaken an analysis of geolocation volumes in and around NFL stadiums, which revealed that live events are natural meeting points for US sports fans who want to wager.
Over 66,000 geolocation checks were made as part of the study, which tracked 7,300 betting accounts at State Farm Stadium during a match between the Arizona Cardinals and the Kansas City Chiefs on 11 September 2022.
Arizona’s State Farm Stadium is due to host Super Bowl LVII in February and sees some of the most betting transaction volumes coming from NFL stadiums.
GeoComply has already anticipated a “betting bonanza” at the next Super Bowl, with Arizona the first regulated sports betting state to host the Super Bowl since PASPA was overturned in 2018.