Ahead of Super Bowl LVII Genius Sports has unveiled a new suite of marketing products with data-driven tools it says are intended to help its commercial partners streamline content needs.
The fan engagement platform, which the company has dubbed the Genius Marketing Suite, will serve as a one-stop shop for sportsbooks, professional sports leagues, brands, and sponsors when encountering challenges in retaining customers, according to the company. One of the world's leading sports betting data providers, Genius Sports rolled out the platform at this week's 2023 ICE London conference.
“The suite of products combines a sports-centric media buying service, that provides marketing teams access to millions of fans worldwide, with a dynamic creative solution that makes it easy to design, automate and distribute personalized video and display adverts at scale,” Genius Sports said in a statement.
We've launched the Genius Marketing Suite, an all-in-one fan engagement engine to connect brands, leagues, teams & betting operators with sports audiences worldwide.@GeniusSports is uniquely positioned to engage the right fan, with the right message at the right time. (1/2) pic.twitter.com/7ENzKBRIfn