Weeks before the start of the English Premier League season, Genius Sports has extended a data rights agreement with Football DataCo, the official data rights holder of several prominent U.K. football leagues.
The agreement signed with Football DataCo this week extends the official sports betting data partnership into 2029.
Football DataCo handles the data rights for the English Premier League, along with the English Football League, and the Scottish Professional Football League. The announcement concludes an exclusive negotiating window between the parties that began in March.
“Over the last five years, our official data and technology partnership with Football DataCo has been transformational to the growth of Genius Sports,” Genius Sports CEO Mark Locke said. “This renewal underpins our continued business expansion and fuels the trajectory of our medium-term financial outlook. Going forward, we expect the partnership to act as a flywheel to drive further innovation and value for our sportsbook partners.”