Fitzdares and Fulham FC have forged a new partnership that will see them collaborate on marketing initiatives.
The West London club will work alongside Fitzdares to launch a series of activations centred around “shared moments, history and humour.”
In particular, both organisations were keen to emphasise their heritage. Fulham’s founding dates back to 1879, while Fitzdares was established in 1882.
William Woodhams, Fitzdares CEO, touched on this, commenting: “This partnership has its roots in the 19th century, and we are bursting with excitement to finally join up with London’s original football club. Dare I say, the only place better to watch football than The Fitzdares Club is at the Cottage.”