Mojo, the sports stock market startup founded in part by Alex Rodriguez, has done a near 180-degree pivot and is moving away from consumer-facing products to become an outfit dedicated to providing other sportsbooks with player prop and live betting pricing, according to a Sportico exclusive.
Additionally, the company has sold most of its consumer-facing technology to the social sportsbook Fliff, with 20 Mojo employees now working for Fliff.
Mojo has also brought on Matt Metcalf, the former director at Circa Sportsbook, to head up the company's bookmaking efforts as chief risk officer.
“The current Mojo vision is basically to try to be the best in the country and ultimately the world in originating and moving prices — odds — for all sports betting markets besides the traditional moneylines totals and spreads,” Mojo CEO Vinit Bharara told Sportico. “It's a very big focus on players, and that includes parlays.”