FanDuel's  Million Gronk Super Bowl Promo Misses The Mark
FanDuel's $10 Million Gronk Super Bowl Promo Misses The Mark

Wow, what an anticlimax.

No, not the football game. Sure, that was anticlimactic too, with a highly officious holding call denying a possible chance to see a dramatic final Super Bowl drive by a team down by 3 points in the final two minutes.

We're talking about the “Kick of Destiny,” from FanDuel Sportsbook's month-long promotional campaign that promised to spread $10 million to Super Bowl-betting customers if retired tight end Rob Gronkowski could make a 25-yard field goal during a live commercial. It landed with a thud.

The ad aired during the third quarter of Sunday's Chiefs-Eagles championship game. Decked out in FanDuel gear while former teammate Adam Vinatieri and other assorted people in FD swag looked on, Gronk put boot to ball and hooked it wide left.

  
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