FanDuel To Create 24/7 Betting Network With Rebranded TVG Channel

FanDuel is aiming to rebrand its TVG racing channel to FanDuel TV as part of a plan to create the first ‘watch and wager’ TV network in the US, including a potential big-name acquisition in former NFL Network host Kay Adams.

The rebrand is provisionally planned for September 2022, according to documents shared with FanDuel staff this week and reviewed by LSR. Under the plan:

  • TVG would become FanDuel TV
  • TVG2 would become FanDuel Racing
  • The TVG OTT app would become FanDuel +

The TVG horse betting app and site itself would remain unchanged. 

Potential FanDuel programming plans

The rebrand would see a slight shift away from horse racing on the flagship TVG channel. Instead, morning programming would focus on FanDuel talent and sports betting.

  
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