Loud – which posts esports content on YouTube – has signed its first sports betting partnership with Midnite. Alongside the deal, Loud’s parent company Spacecaps has invested in Midnite.
Loud will introduce Midnite’s platform for esports and traditional sports wagering to its 300 million followers.
The partnership is scheduled to run throughout 2022, and Midnite will produce original content for Loud’s social media and digital video channels.
Loud Co-Founder Matthew Ho said: “When considering international wagering partnerships, Midnite distanced themselves with a powerful brand and active community. We knew immediately they [Midnite] were the partner for us.