The PGA of America and PENN Entertainment announced a partnership Tuesday that makes ESPN BET the official sports betting sponsor of the PGA Championship through 2026. The PGA Championship is the first of golf's four major championships to have an official sports betting sponsor.
There will be on-site ESPN BET activations at the 2024 PGA Championship, which takes place next week in Louisville, Kentucky. ESPN BET is one of numerous sports betting apps available in Kentucky's sports betting market.
“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship,” Jeff Price, the PGA of America's chief commercial officer said in a press release. “The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.”
Among the ESPN BET activations is an ESPN BET “Members Lounge” that will be located near the green of the 13th hole. It's a “premium hospitality space” that includes a virtual reality simulator of the hole, and the space will only be available for customers with ESPN BET accounts.