The anticipation has been building from the moment PENN Entertainment announced its partnership with ESPN and its plans to rebrand Barstool Sportsbook as ESPN BET. Among the many questions rattling around the industry: When will ESPN BET launch?
Last week, PENN executives shared a handful of details about the forthcoming mobile sportsbook with regulators in Massachusetts, but they still aren't revealing a launch date. All we have is a launch month.
The app will debut, in Massachusetts and up to 16 other states in which PENN is licensed, sometime in November.
But just because PENN and ESPN aren't revealing the launch date doesn't mean we can't state ourselves, with near certainty, when the sportsbook is coming.