DraftKings has launched a new responsible gambling initiative, the Practice Safe Bets campaign, which features ex-professional skater Tony Hawk and professional wrestler The Miz.
The campaign is DraftKings’ answer to the first Responsible Gaming Education Month, taking place this September, and is inspired by the classic ‘The More You Know’ public service announcements of the 90s.
The commercials, which feature Hawk and The Miz, will ‘emphasise the importance of engaging in responsible gaming, including setting limits on play by using the responsible gaming tools available on the DraftKings app.’
Speaking about the new campaign, Stephanie Sherman, DraftKings CMO, said: “Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way. We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important.”