More than 90% of Danes gamble on licensed websites, the country’s regulator has noted as Denmark celebrates a decade since market liberalisation.
In 2012, the country opened up to private iGaming companies, moving away from a government monopoly. Since then, Danes have been able to make bets and gamble at online casinos.
This move had two main goals: increase revenue and draw players away from the grey market. On both accounts, it has largely succeeded, at least according to the Danish Gambling Authority (DGA).
Over the past 10 years, the gambling sector’s contribution to Denmark’s economy has risen from DKK 9bn ($1.2bn) to DKK 10.3bn, a 7% jump.