Twitter has revealed data that shows activity on the social media site rises markedly when sporting events are taking place.
The social media company claims seven out of 10 sports bettors use Twitter for their betting needs. This includes looking for predictions, engaging in sports discussions and sharing memes.
Twitter claims the volume of bettor-focused content and the quality of sports-related tweets has dramatically increased over the past few years, with sports betting now legal across many US states.
Betting on sports is no longer seen as taboo says Twitter, owing to its increased legalisation across the US.