The Chicago Blackhawks announced Tuesday they have reached a multi-year agreement to have Circa Sports as their home jersey patch partner starting in the 2024-25 season.
It is the first time the Blackhawks, an “Original Six” franchise of the NHL, will have a patch on their well-known home red sweaters. Circa Sports is one of eight sports betting apps available in Illinois, having launched mobile and retail betting last September. Circa serves as the sportsbook of Full House Resorts, which operates American Place casino in Waukegan — approximately 40 miles north of Chicago.
“Growing up as a hockey fan, I'm overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports,” Circa Sports CEO Derek Stevens said in a joint statement with the team. “We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.”
“Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game,” added Blackhawks President of Business Operations Jaime Faulkner. “We couldn't be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.”