Caesars has launched its Caesars Sportsbook & Casino Truck Tour, a campaign aimed at engaging new fans, which will see an 18-wheeler truck travel across the United States as part of the promotion.
The truck will ‘stop at the biggest sporting events and select Caesars destinations to provide unique fan experiences fit for a Caesar,’ starting in New York with the Buffalo Bills vs Tennessee Titans, the opening Monday Night Football game of the season.
Eric Hession, President of Caesars Digital, spoke about the promotion, saying: “Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us.
“The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localised and targeted approach in our second year. We can't wait to engage fans on the road, and we'd like to thank our great partners for making this possible.”