Caesars Sportsbook on Thursday became the third major mobile sportsbook to install in-play betting technology provided by Simplebet for customers in the U.S.
The companies announced a multi-year agreement for Caesars to join DraftKings and bet365 in adopting Simplebet’s microbetting technology that automatically prices and reprices betting markets in a matter of seconds. Caesars customers now can wager on the results of every play, including passes and possessions in football games. Once the baseball season starts next spring, they'll be able to bet on the result of every pitch.
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Bettors in the 17 states where Caesars is live could access the in-play menu starting Thursday morning.
“Play-by-play betting is an innovation that we know our customers want access to,” said Eric Hession, president of Caesars Digital. “We're excited to enhance our product experience by bringing customers closer to the sports, teams and athletes they love than ever before at a time when the sports calendar is packed with marquee events.”
Baseball leads the way
In-play betting gained steam during the last Major League Baseball season, with month-over-month growth from opening day through the World Series. Simplebet said that momentum has carried into the football and basketball seasons, with its current partners taking nearly $1 billion in handle on in-play betting this year. Simplebet co-founder and CEO Chris Bevilacqua recently told he expects in-play betting to generate a $10 billion handle across all sports and operators next season.