Business By The Books: Who Else Wanted SNF Sports Betting Deal?

BetMGM was not the only sportsbook interested in filling the hole left by PointsBet as the sports betting odds sponsor of NBC‘s Football Night In America.

NBC had conversations with multiple potential partners for the available Sunday Night Football pregame partnership, said Danielle Cranin, NBC Sports Next’s director of content integration & partnerships for the betting & gaming segment, told last week.

BetMGM eventually took over as the odds sponsor during Week 2. NBC did not say why the deal did not start until then, or why it was not jointly announced until three days after the debut.

BetMGM gets national exposure as PointsBet goes regional

There are a few more perks in the deal for BetMGM, including the brand’s odds and lines in all content hosted by Matthew Berry across NBC platforms.

  
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