Incentive Games has released two bespoke games for bet365: Golden Goals and 6 Score Challenge.
The provider of free-to-play games has designed its new games to be used for the English Premier League, but will also roll out its games for use in other sports and leagues.
Golden Goals is a daily retention game, where players collect football fixtures from Monday to Friday.
Users earn bet credits every time a fixture contains four or more goals, winning even more if 20 or more goals are scored across their weekly collection of fixtures.