The UFC has produced some of the biggest cards ever seen in MMA odds history, and the pay-per-view buys were the main reflection of this, with over 15 events reaching the seven-figure mark in their history so far.
Mainly thanks to a man named Conor McGregor, UFC betting events reached milestones in viewership and revenue simultaneously. The Irishman owns seven of the top ten biggest PPVs in the UFC. An average of 1,538,632 pay-per-view sales in his fights made McGregor the undisputed PPV king of the company.
Let's take a closer look.
Khabib Nurmagomedov vs. Conor McGregor – UFC 229
Topping the list for most PPV buys was the highly anticipated fight between Khabib Nurmagomedov and Conor McGregor in October 2018 for UFC 229.'