The Big Ten, less than two months after adding USC and UCLA, has landed the largest media rights agreement in college athletics history.
The deal with Fox, CBS, NBC, Peacock and FS1 is for seven years from July 1, 2023, through June 30, 2030, and network sources told Action Network it's worth between $7 billion and $8 billion.
The contract includes an escalator clause, meaning the deal could approach nearly $10 billion if the Big Ten's membership increases, network sources said. Even after adding USC and UCLA, the Big Ten “is not done” expanding, sources told Action Network.