The Big 12 will begin initial talks with ESPN on a new media rights deal as early as next week, while discussions with FOX are expected to start after Labor Day, sources told Action Network.
The Big 12 announced Wednesday it would start early negotiations on its new media rights deal, which would begin in 2025. The Big 12's current Grant of Rights expires in 2024. Entering early negotiations could put the Big 12 and Pac-12 on a direct collision course.
“It is an exciting time for college athletics, and given the changing landscape, we welcome the opportunity to engage with our partners to determine if an early extension is in the best interest of all parties,” Big 12 commissioner Brett Yormark said in a statement Wednesday. “The Big 12 has enjoyed a fantastic relationship with its multi-media rights holders and I look forward to having these conversations.”