Operator Betsson has become the sponsor of Brazilian football team Club Athletico Paranaense.
Betsson will feature on the lower back of the club's shirt (first due to appear in a Thursday 4 August Libertadores Cup match against Estudiantes), with the deal running until the end of 2023.
The brand's logo will additionally be visible on the team's women's kit.
Betsson is primarily a casino brand but, in its Q2 results, the operator showed significant growth in sports betting revenue – most of which came from Latin America.