Sports betting company BetRegal has revealed a new advertising campaign in Ireland, boosting its presence in the European market.
Furthermore, the company is now the sponsor of Sky Sports News at 10pm in the country. The new campaign follows on a trend in the Emerald Isles, where BetRegal also sponsors Dundalk FC in the Irish Premier League; a deal which sees it donate shirt space to Watch You Back MND, a Motor Neurone Disease organisation from the area.
Speaking after the launch of the new deal, Mike Mirtl, CEO at BetRegal said: “We always want to be partnered with organisations that authentically embody the sporting culture in their market, and this new ad campaign to be aired on Sky Sports, will help us integrate into Ireland's sports ecosystem and build awareness for our brand.”
“We pride ourselves on fitting in and adding value to the partnerships we take on, no matter which market, and the work we are doing in Ireland reflects those values in action.”