MGM Resorts’ sports betting joint venture with Entain, BetMGM, has premiered its new advertising campaign across social media platforms.
Titled “It’s On,” BetMGM’s new campaign features a famous cast of actors and athletes who are all ambassadors for the sportsbook.
The marketing campaign will be delivered as an episodic series and will hit national television on 8 September during the Thursday Night Football NFL slot.
The first episode features Jamie Foxx roaming a suite in the Bellagio, seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and Vanessa Hudgens.