Betfred has strengthened its position in the Iowa market by signing a multi-year sponsorship with the Iowa Wild American Hockey League team.
The deal will provide Betfred with a range of significant marketing prospects in digital, print, radio and TV, as well as brand exposure opportunities on game days at the Wells Fargo Arena.
Betfred COO Bryan Bennett said: “We're extremely proud of our partnership with the Iowa Wild and are excited to be part of the expansive American Hockey League community.
“We recently launched our new betting app in Iowa, and we knew this would be an amazing opportunity to continue investing in the state. We look forward to getting started and providing Wild fans an engaging experience for the upcoming season.”