Bet365 made notable inroads in becoming the No. 3 sports betting app for bettors in Kentucky, according to June figures released Thursday by the Kentucky Horse Racing Commission.
The England-based sportsbook accepted $15.5 million worth of wagers in June, down less than $100,000 from its May handle of $15.6 million. But the other five mobile operators in the commonwealth — BetMGM, Caesars, ESPN BET, Fanatics Sportsbook, and Circa Sports — against whom it is competing for third all had handles of under $10 million while combining for roughly 18% of the $145.7 million in mobile handle.
That separation, coupled with a 7.8% hold, made bet365 one of only three operators — along with FanDuel and DraftKings — to post a seven-figure gross revenue total at $1.2 million. Bet365 has cleared $1 million in gross winnings in seven of the 10 months it has been conducting business in Kentucky.
Overall handle for June totaled $150.3 million, down 17.1% from May, and operators statewide had a collective 10.5% win rate in claiming $15.8 million in gross sports betting revenue. The state was eligible to levy taxes on $15.4 million of that, redirecting close to $2.2 million into its tax coffers.