Affiliate OddsJam has acquired the odds comparison website OddsBoom, adding Founder Mark Knight to its executive team as Head of Product.
OddsJam believes Knight’s appointment will enhance its identity as a data-driven sports media company, helping it deliver original content and new odds comparison tools.
OddsJam Co-Founder Alex Monahan said: “Data represents the heart of the sports betting industry, which is why we set out to build the most data-driven media company in the space.
“Joining forces with Mark and the OddsBoom team will accelerate our mission to provide premium betting data and news to sports bettors of all types.”