Front-of-shirt (FoS) betting sponsorships have made a “mini comeback” after a drop off last year, according to new research from Caytoo.
Despite the Premier League contemplating a ban, gambling saw the third-highest rise in FoS deals across England’s 226 professional football, cricket and rugby teams.
As a result, the sector now accounts for 9.2% of all sponsors, putting it in second place behind the automotive industry at 10.5% and ahead of retail at 8.8%.
Gambling brands also account for more football FoS sponsors than any other sector, with a 15.4% share, in contrast to reports that Premier League clubs are prepared to support their prohibition.