Northern Exposure: RSI's New Ambassador, BetMGM's Hockey Ad
Northern Exposure: RSI's New Ambassador, BetMGM's Hockey Ad

Our top Canadian sports stories this week

  • Ontarians Wager $6 Billion (CAD) Across Mobile Sports, Casino, Poker In Q2
  • CFL Week 19 Wagering Preview: Elks Looking To End Historic Losing Streak

Game of the week

Buffalo Bills @ Kansas City Chiefs — Oct. 16

Canada’s adopted NFL team, the Buffalo Bills, will be out for revenge Sunday afternoon when visiting the Kansas City Chiefs in a rematch of last year’s AFC Divisional Round clash.

The Bills are 3-point road favorites heading into the highly anticipated matchup between two of the best offenses in the NFL. Oddsmakers at bet365 have posted a lofty total of 54, the highest of all the Week 6 games.

Patrick Mahomes and the Chiefs boast the NFL’s top-ranked offense, averaging 31.8 points per game, while Josh Allen and the Bills are a close second at 30.4 points per game. Despite their impressive attacks, however, the two teams’ games have been a combined 4-6 surpassing the over/under total.

The Bills have the shortest odds to win the Super Bowl at +350 while the Chiefs aren’t far behind at +600.

Buffalo’s futures odds could get even shorter if the team can land stud running back Christian McCaffrey in a potential trade to bolster its 14th-ranked rushing attack (116.4 yards per game).

 

BetRivers partners with McCown

On Tuesday, Rush Street Interactive announced a partnership with legendary radio broadcaster Bob McCown.

The multiyear deal will see McCown become the latest brand ambassador for the Chicago-based online gaming and sports betting operator. He’ll be representing the brand through various commercials and will be providing exclusive content for the BetRivers Network.

McCown, who has hosted popular sports radio shows for major broadcasters like Rogers and TSN in Canada over his roughly 30-year career, is currently running his own daily podcast, across the Sirius XM satellite radio network. This podcast will now air across the BetRivers Network, just in time for the NHL and NBA regular seasons.

The news comes after BetRivers previously locked up two former TSN broadcasters — Dan O’Toole and Natasha Staniszewski — as brand ambassadors following the operator’s launch in Ontario in April.

“We’ve been hard at work since our entry into the Ontario market to build a best-in-class team of brand ambassadors,” said Richard Schwartz, CEO of RSI, in a news release. “Bob’s unmistakable voice and brand of top-tier commentary are instantly recognizable to any Canadian sports fan, and we’re incredibly lucky to have him join our growing roster of sports personalities.”

There’s no bigger sports radio personality in Canada than McCown, whose pessimistic and critical attitude toward many Toronto sports teams always riles up his listeners.

BetMGM’s new hockey ad

Last Friday, BetMGM released its newest hockey ad featuring brand ambassadors Wayne Gretzky and Connor McDavid.

  
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