The Louisiana Gaming Control Board reported a hold of 10.8% for March while sportsbooks collected $37.7 million in gross revenue, marking the 14th time in the last 16 months Pelican State operators had a collective double-digit win rate.
The hold attained by the state’s 18 retail books and nine sports betting apps is currently the highest among 21 states that have reported handle and revenue figures for March. Louisiana is one of only two states along with Oregon — where DraftKings conducts wagering on behalf of the state lottery — in which operators have posted a 10% or higher hold in all three months of 2024.
Handle for March totaled $350 million, up 40.4% from 2023. That marks the third-highest amount in 29 months of wagering. Louisiana’s all-time handle crossed $6 billion, and the $971.1 million worth of wagers in the first quarter of 2024 is up 33.2% from the same span last year.
Gross revenue was up 16.7% despite the hold being 2.2 percentage points lower. The state was eligible to tax $33.8 million in adjusted gross sports betting revenue, resulting in an inflow of $4.9 million into its coffers.