TheScore Bet has launched new TV spots in conjunction with its new Canadian ‘Get Into Bet Mode’ marketing push.
As the autumn sports betting season gets underway in Canada, the advertisements will feature actors Jon Lovitz and Patrick J. Adams, as well as Canadian comedian Russell Peters, while highlighting theScore Bet’s new sportsbook offering and media app integration.
Aubrey Levy, SVP of Content and Marketing for theScore, said of the latest campaign: “We’re bringing back our get into bet mode campaign with new themes and new talent as we enter the action-packed fall sports season. This new campaign phase is tailored toward educating fans, many of whom re-engage in the fall, on key theScore Bet product enhancements and features.”
Meanwhile, Jordan Shultz has agreed to join theScore as an NFL insider for the digital media company.