When Brian Minter started Immaculate Grid in April, he was impressed that 20 people were playing daily.
Soon word of mouth worked.
His brother told his friends.
His friends told their friends.
One of them shared the daily trivia game on Reddit. Then the guys at Foolish Baseball – with more than 150,000 Twitter followers – found it.
“We had 200 games played in a day and I said, 'It can't get to 300,' and when it got to 300, I said 'it can't get to 600,'” said Minter, a 29-year-old software engineer from Atlanta.
Compare that to Tuesday's figures, when Immaculate Grid was played more than 100,0 00 times – and that was with eight more hours to spare.