If there’s one thing that’s been crystal clear after speaking with bookmakers before this football season, it’s that the NFL market is as robust as it's ever been.
“The NFL is king,” Adam Pullen, assistant director of trading at William Hill, told VSiN. “Every year the decisions are getting bigger and bigger and everything is getting larger because of the overall amount of money in the pool nationwide.”
Widespread legal sports betting is now available in 30 states (plus Washington D.C.) and over $50 billion will have been wagered this year alone by the time the 2022 NFL season kicks off.
But which teams and markets is all that money going to?