Three retail sports betting operators in Massachusetts won’t have to trash their launch and Super Bowl advertising and marketing materials, but they will have to recreate them after the NFL’s premier event.
The Massachusetts Gaming Commission recently amended a regulation to require a larger font size for responsible gambling messaging than was previously in place, and after representatives for Encore Boston Harbor filed for a waiver, it became clear that the amendment had created a conundrum.
In light of Encore’s filing, the commission agreed to waive the new font-size requirement until at least Feb. 15. The Super Bowl is set for Feb. 12 in Arizona.
All three Massachusetts operators – Encore Boston Harbor, MGM Springfield, and Plainridge Park – have plans to go live with retail wagering Tuesday and already have advertising and marketing collateral printed. Had the MGC not granted the waiver, all three would have had print materials that were in violation of the regulations.