William Hill will release its new integrated football campaign Epic on Saturday 6 August. The campaign will be christened with a new football 360-degree advert.
The operator claims its new Epic-run campaign will utilise the brand’s media and sponsorship assets to spark football conversations on social and digital platforms. The campaign will also showcase William Hill’s odds to viewers.
William Hill Chief Brand Officer Charlotte Emery said: “We want to be famous for football. And with the unprecedented football season ahead, featuring the first ever winter World Cup, and the huge growth in women’s football thanks to the success of Women’s Euros in England, we’ve got new opportunities and unchartered waters.
“Our new integrated 360 campaign Epic transcends borders and is tailored for each of our international territories. We believe Epic will help us demonstrate our passion for football to our current and potential customers – and help them understand our value proposition in the football space.”